Topic: “Knight Foundation”

Posted in Industry Insights

Beyond exit polls: AP tests online surveys of voters

, by Paul Colford

To help in calling winners and explaining why candidates won, The Associated Press has been testing new ways to survey voters around Election Day. After all, in the last presidential election, more than a third of voters did not go to a polling place on Election Day but instead voted ahead of time or by mail.

Posted in Industry Insights

Testing new ways to survey voters

, by David Pace

When voters go to the polls in Kentucky and Mississippi on Nov. 3, The Associated Press will be launching experiments aimed at finding more accurate and less expensive ways to survey them. With funding from the Knight Foundation, the AP has hired GfK Custom Research to identify and survey voters online, instead of conducting a traditional exit poll where precinct-based interviewers ask voters to fill out questionnaires.

Posted in Announcements

‘The Next Generation Beyond Exit Polls’

, by Paul Colford

In the last presidential election, more than a third of voters did not go to a polling place on Election Day but instead voted ahead of time or by mail.