Industry Insights

Posted in Industry Insights

What do Americans want from journalism?

, by Lauren Easton

A new study by the Media Insight Project, a joint effort by the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, offers a revealing look at the disconnect between what Americans want in their news and what journalists view as their core mission.

Posted in Industry Insights

Revolutionizing video workflows with AI

, by Patrick Maks

At the International Broadcasting Convention this week, Vice President and Director of Key Initiatives Sandy MacIntyre outlined how AP is collaborating with technology companies to revolutionize video production and workflows in the news industry.

Posted in Industry Insights

Polling in a pandemic: the ideal methodology

, by Lauren Easton

The coronavirus has upended nearly every aspect of the U.S. presidential election. Deputy Managing Editor David Scott explains how AP VoteCast — the news cooperative’s election survey, which debuted in 2018 — uses the ideal methodology to conduct accurate research about the electorate in all 50 states during a pandemic:

Posted in Industry Insights

AP’s top editor: Journalism 'more important than ever’

, by Lauren Easton

During a panel at the virtual Collision Conference on Tuesday, Executive Editor Sally Buzbee addressed the current speed and volume of misinformation during the COVID-19 pandemic and how news organizations must combat it.

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