Industry Insights

Posted in Industry Insights

The importance of trust in polling

, by Lauren Easton

Speaking to technology industry executives at the Web Summit conference in Lisbon, Portugal, on Wednesday, Executive Editor Sally Buzbee addressed AP’s election coverage, trust around polling and the accuracy of AP’s new voter survey in telling the story of the U.S. midterm elections.

Posted in Industry Insights

Beyond exit polls: A new way to survey voters

, by Lauren Easton

In its search for new ways to survey a changing electorate, AP continued its experiments aimed at evolving the traditional, in-person exit poll in 2017, testing a new approach aimed at reaching both those who vote in person on Election Day and the increasing number of voters who cast ballots early — roughly 40 percent in 2016.  

Posted in Industry Insights

Fighting for access in Cohen hearings

, by Lauren Easton

An attorney representing five news organizations, including The Associated Press, successfully persuaded a judge to release the name of a third client of President Donald Trump’s personal attorney, Michael Cohen, in a notable victory for public access.

Posted in Industry Insights

Updating our polling guidance

, by Lauren Easton

The 2018 AP Stylebook will include a new chapter on polls and surveys, adding details to help journalists report responsibly on public opinion research heading into the U.S. midterm elections.

Posted in Industry Insights

How and when we work with outside groups

, by Lauren Easton

In some cases AP works with nonprofit foundations and other news organizations that share and support our mission of objective, unbiased newsgathering.

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