So you want to be a sports writer? Start with a hunger for news.

The Associated Press is joining thousands of digital and creative professionals from around the world converging at the 2014 SXSW Interactive festival in Austin, Texas, which runs March 7 through 11. Here’s a rundown of where you’ll find AP:

Oscar host Ellen DeGeneres granted The Associated Press the rights for the editorial use of her star-studded selfie by AP members and subscribers.

Longtime Associated Press correspondent Peter Arnett remembered that journalists were 「rarely unwelcomed」 by the American soldiers fighting the Vietnam War. After all, AP stories were being clipped from hometown newspapers and mailed by family members to the men in the field.

In an era of smartphones and social media, an AP team opted for a more rudimentary tool to get the story: a canoe. The following note to staff from Senior Managing Editor Michael Oreskes describes how AP journalists paddled into the middle of a river to get a firsthand look at a coal-ash spill in North Carolina, determine the scope of the mishap and keep AP ahead of the competition: