That was the message AP Vice President and Managing Editor Lou Ferrara delivered to aspiring journalists gathered at the College Media Association’s Spring National Convention in New York on Thursday.
Ferrara, fresh from leading AP’s coverage of the Winter Olympics, stressed the importance of strong newsgathering skills and explained how news reporting underpins stories from the slopes and the skating rink:
“When I look in the very near past at the Sochi games, the sports and events themselves were almost a backdrop to the bigger story. Russia. Vladimir Putin. Security. Pussy Riot. Gay rights. Construction problems. Ukraine. And then there were other threads that got more attention than the game stories we wrote: Accessibility for the disabled. A worker hit by a bobsled. A malfunctioning Olympic ring that the world saw but Russians did not. How the IOC restricts athlete endorsements during the games. Or, how social media is part of the fabric of an Olympian’s celebrity.”
Ferrara also highlighted the accomplishments of a number of AP journalists, including a Texas Statehouse reporter who has carved out a niche beat covering Lance Armstrong (though he’s never gone to the Tour de France), a London-based sports editor who regularly breaks news about the International Olympic Committee and a sports writer covering Penn State who ensured AP was the first news agency to accurately report when Joe Paterno had died.
As a manager, Ferrara said he’s looking for smart reporters “who can identify a news story when they see it happening around the sport they are covering.”
Read his full remarks, including tips for being the next great sports writer, on the Poynter Institute’s website.