A staff memo by Vice President-International News John Daniszewski describes how AP’s news survey specialist developed original, impactful polling on the presidential candidates whose findings earlier this month “reset the political news agenda”:
To help in calling winners and explaining why candidates won, The Associated Press has been testing new ways to survey voters around Election Day. After all, in the last presidential election, more than a third of voters did not go to a polling place on Election Day but instead voted ahead of time or by mail.
Five years after the launch of The Associated Press-NORC Center for Public Affairs Research, the organization has been shining a bright light on why the presidential campaign has defied initial predictions.
When voters go to the polls in Kentucky and Mississippi on Nov. 3, The Associated Press will be launching experiments aimed at finding more accurate and less expensive ways to survey them. With funding from the Knight Foundation, the AP has hired GfK Custom Research to identify and survey voters online, instead of conducting a traditional exit poll where precinct-based interviewers ask voters to fill out questionnaires.
Though all the votes have been cast in the U.S. midterm elections, the importance of uncounted ballots looms large in some tight contests as AP journalists and race callers continued today to analyze Election Day results. Highlighting the remaining tasks, AP issued an advisory to its customers in the wee hours of this morning: