In its search for new ways to survey a changing electorate, AP continued its experiments aimed at evolving the traditional, in-person exit poll in 2017, testing a new approach aimed at reaching both those who vote in person on Election Day and the increasing number of voters who cast ballots early — roughly 40 percent in 2016.
Leading up to the November election, AP worked with GfK Custom Research and the National Opinion Research Center at the University of Chicago to examine new ways to survey voters.
After commissioning an experiment designed to test new ways to survey voters who cast ballots early, AP updates its findings, using new breakdowns of advance and Election Day voting in the Florida primary.
As early voting becomes more
popular, AP has been testing new ways to more accurately survey the people who
cast their ballots before Election Day, amid increasing costs and declining response rates of telephone polls.
To help in calling winners and explaining why candidates won, The Associated Press has been testing new ways to survey voters around Election Day. After all, in the last presidential election, more than a third of voters did not go to a polling place on Election Day but instead voted ahead of time or by mail.