Topic: “Online surveys”

Posted in Industry Insights

Beyond exit polls: A new way to survey voters

, by Lauren Easton

In its search for new ways to survey a changing electorate, AP continued its experiments aimed at evolving the traditional, in-person exit poll in 2017, testing a new approach aimed at reaching both those who vote in person on Election Day and the increasing number of voters who cast ballots early — roughly 40 percent in 2016.  

Posted in Industry Insights

Learning from voter survey experiments

, by Lauren Easton

Leading up to the November election, AP worked with GfK Custom Research and the National Opinion Research Center at the University of Chicago to examine new ways to survey voters.

Posted in Industry Insights

What AP learned about using online surveys to measure support for presidential candidates

, by Lauren Easton

After commissioning an experiment designed to test new ways to survey voters who cast ballots early, AP updates its findings, using new breakdowns of advance and Election Day voting in the Florida primary.

Posted in Industry Insights

Update on study of alternatives to exit polling

, by Lauren Easton

See update here.

As early voting becomes more popular, AP has been testing new ways to more accurately survey the people who cast their ballots before Election Day, amid increasing costs and declining response rates of telephone polls.

Posted in Industry Insights

Beyond exit polls: AP tests online surveys of voters

, by Paul Colford

To help in calling winners and explaining why candidates won, The Associated Press has been testing new ways to survey voters around Election Day. After all, in the last presidential election, more than a third of voters did not go to a polling place on Election Day but instead voted ahead of time or by mail.

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