Leading up to the November election, AP worked with GfK Custom Research and the National Opinion Research Center at the University of Chicago to examine new ways to survey voters.
After commissioning an experiment designed to test new ways to survey voters who cast ballots early, AP updates its findings, using new breakdowns of advance and Election Day voting in the Florida primary.
As early voting becomes more
popular, AP has been testing new ways to more accurately survey the people who
cast their ballots before Election Day, amid increasing costs and declining response rates of telephone polls.
To help in calling winners and explaining why candidates won, The Associated Press has been testing new ways to survey voters around Election Day. After all, in the last presidential election, more than a third of voters did not go to a polling place on Election Day but instead voted ahead of time or by mail.
When voters go to the polls in Kentucky and Mississippi on Nov. 3, The Associated Press will be launching experiments aimed at finding more accurate and less expensive ways to survey them. With funding from the Knight Foundation, the AP has hired GfK Custom Research to identify and survey voters online, instead of conducting a traditional exit poll where precinct-based interviewers ask voters to fill out questionnaires.