At the International Broadcasting Convention this week, Vice President and Director of Key Initiatives Sandy MacIntyre outlined how AP is collaborating with technology companies to revolutionize video production and workflows in the news industry.
AP has a long history at the forefront of imaging technology, from the first transmission of photos over the wire to the early days of digital photography. Today’s announcement that AP will equip its photo- and video journalists with cutting-edge Sony cameras and lenses is another milestone.
Using technology involving LED lights that pulse faster than the human eye can see, AP transmitted live, broadcast-quality video on Tuesday from a submersible in one of the world’s least explored places.
Speaking to technology industry executives at the Web Summit conference in Lisbon, Portugal, on Wednesday, Executive Editor Sally Buzbee addressed AP’s election coverage, trust around polling and the accuracy of AP’s new voter survey in telling the story of the U.S. midterm elections.