Topic: “Race calls”

Posted in Industry Insights

Update on study of alternatives to exit polling

, by Lauren Easton

See update here.

As early voting becomes more popular, AP has been testing new ways to more accurately survey the people who cast their ballots before Election Day, amid increasing costs and declining response rates of telephone polls.

Posted in Industry Insights

Beyond exit polls: AP tests online surveys of voters

, by Paul Colford

To help in calling winners and explaining why candidates won, The Associated Press has been testing new ways to survey voters around Election Day. After all, in the last presidential election, more than a third of voters did not go to a polling place on Election Day but instead voted ahead of time or by mail.