Topic: “Polling”

Posted in Industry Insights

The importance of trust in polling

, by Lauren Easton

Speaking to technology industry executives at the Web Summit conference in Lisbon, Portugal, on Wednesday, Executive Editor Sally Buzbee addressed AP’s election coverage, trust around polling and the accuracy of AP’s new voter survey in telling the story of the U.S. midterm elections.

Posted in Products and Services

AP VoteCast debuts Tuesday

, by Lauren Easton

The Associated Press will debut its new VoteCast election survey on Nov. 6, helping to tell the story of why the winners in the U.S. midterm elections won.

Posted in Industry Insights

Updating our polling guidance

, by Lauren Easton

The 2018 AP Stylebook will include a new chapter on polls and surveys, adding details to help journalists report responsibly on public opinion research heading into the U.S. midterm elections.

Posted in Industry Insights

Survey offers revealing look at news subscribers

, by Lauren Easton

A new study by the Media Insight Project, a joint effort by the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, reveals what motivates readers to pay for news, offering publishers insight into the new media landscape.

Posted in Behind the News

New survey offers revealing look at views of young Americans

, by Lauren Easton

Days before the Republican and Democratic national conventions, the first-of-its-kind GenForward survey reveals how young people feel about top political issues and the two presumptive presidential nominees.

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