Posted in Behind the News
Following the money in March Madness
The Associated Press became the first news organization to reveal just how big a business the NCAA college basketball tournament is, thanks to a recent collaboration between AP’s Sports and Data teams.
![](https://blog-uploads.associatedpress.com/blog/news/_209x189_crop_center-center_none/AP_18269015100493_full_190405_165117.jpg)