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The Associated Press has been breaking news since 1846. In that time, AP has endeavored to always be accurate, trustworthy and responsive. As news is transmitted in more ways than ever before and in more formats than ever, we remain committed to the highest standards of integrity in all areas of business at AP: from newsgathering to corporate behavior. This blog aims to provide further understanding of AP and transparency in our operations and mission.

Topic: “Basketball”

Posted in Behind the News

Following the money in March Madness

Apr. 5, 2019, by Lauren Easton

The Associated Press became the first news organization to reveal just how big a business the NCAA college basketball tournament is, thanks to a recent collaboration between AP’s Sports and Data teams.

Contributors

Lauren Easton Vice President of Corporate Communications @LaurenEastonAP
Nicole Meir Media Relations Manager @NicoleMeirAP

Topic: “Basketball”

Following the money in March Madness

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