Topic: “AP VoteCast”

Posted in Products and Services

Stellar debut for AP VoteCast

, by Lauren Easton

AP VoteCast, our new election survey of the American electorate developed with NORC at the University of Chicago, delivered impressive results in the U.S. midterm elections one week ago.

Posted in Industry Insights

Beyond exit polls: A new way to survey voters

, by Lauren Easton

In its search for new ways to survey a changing electorate, AP continued its experiments aimed at evolving the traditional, in-person exit poll in 2017, testing a new approach aimed at reaching both those who vote in person on Election Day and the increasing number of voters who cast ballots early — roughly 40 percent in 2016.