Posted in Products and Services

Q&A: How AP stays ahead in the mobile space

, by Erin Madigan White

The Associated Press has released a new version of AP Mobile, its award-winning news app, to offer full support for Apple’s new operating system, iOS 8, and the hotly anticipated iPhone 6 and iPhone 6 Plus. Here, Michael Boord, director of mobile products, explains how AP is staying ahead in the mobile space:

How is AP Mobile optimized for iOS 8 and the new iPhone?
From a user perspective, the app won’t look much different, but our developers have been working for months making backend changes that should make the app perform better than ever. We’ve also made some enhancements to the sharing features, so users can more easily post stories on social media. Users will notice a new “Big Story” carousel on their home screen to more prominently surface the major developing stories AP is covering around the world, from the Ebola outbreak to the entertainment awards season.

What content can users find on AP Mobile?
The app features the best of AP’s journalism in every format, including breaking news alerts, hourly radio updates, stunning images, interactive graphics and video reports. It’s customizable, so users can choose what news categories they want, from sports and entertainment to politics or local news.

How does AP Mobile showcase local content?
Users pick which local publications they want to see from our more than 1,100 contributing partners. We’re also working closely with AP members to showcase their work on the app’s tiled-based home screen. For example, we recently featured reporting from the St. Louis Post-Dispatch on the unrest in Ferguson, Missouri, and content from the Richmond Times-Dispatch on the corruption trial of former Virginia Gov. Bob McDonnell. These were stories of national interest and we helped our users discover content they might not otherwise see.

Who’s reading AP Mobile?
Since its launch in 2008, AP Mobile has been downloaded over 14 million times and is consistently among the highest-rated news apps in the app stores. We tend to see spikes in the number of downloads when breaking news happens, and we find it gratifying that people turn to AP for fast, accurate information. Even the White House press secretary told CNN he uses the app to stay up to date.

What’s next?
Because we’ve already optimized for iO8, we are well-positioned for substantial updates in the future. We’re hoping to roll out some new content features in November and are continuing to look for unique ways to surface compelling, authoritative local content.

Download AP Mobile from the Apple iTunes or Google Play app stores.