Q&A: The changing market for video news

The Associated Press today released a report looking at the news market in the Middle East and North Africa and suggesting ways it needs to evolve, particularly when it comes to video. The report is the latest in a series of Deloitte studies for AP into video news consumption globally. (The first covered Europe and the second covered Asia.)

Here, Sue Brooks, director of international products and platforms for AP, explains why the market for video news has never been stronger.

What have been the most striking findings of the reports?

The big “ah-ha” moment for me was the realization that news junkies see video as an essential part of their daily news fix. Although there are a lot of variations in the data across markets, consumers were consistent in their demand for more high-quality online video content – and this is especially true of consumers who are interested in the news, generally.

Sue Brooks

Sue Brooks

The research shows that this group is more likely to access a story if it has an accompanying video, and that video consumers have a higher dwell time on news content each day. When we asked why, people told us it was because video helps bring a story to life and improve their understanding of it. For example, in the Middle East, a massive 83 percent of consumers find this to be the case.

This overwhelming demand for video presents a number of opportunities for us and our customers. It also highlights how critical it is for the industry to adapt. In Europe, more than a quarter of respondents said they’d go elsewhere if video wasn’t available at their preferred news source.

How and why has demand for video news changed?

Video news stopped being the sole preserve of terrestrial and satellite broadcasters quite some time ago and online and mobile video news are now the norm; in fact many of our video customers are now newspapers.

It’s clear that the need for video has continued to grow and has achieved ever-greater importance. We expect this will continue with the spread of smartphones and strong growth in tablets, as well as steadily increasing broadband speeds via fixed and mobile connections.

How is AP helping its customers evolve to satisfy this demand?

The primary goal of the research is to help our customers understand the changes in consumer demand, but it has also given us insight into what we need to do to help our customers meet the challenges facing them.

We are at the forefront of change and, of course, our customers need us to keep our products and services relevant. That’s why in 2012 we launched AP Video Hub. We needed to address the increase in demand from online publishers for video news with a service that was compelling and easy to use. These customers saw video as another critical element of their storytelling tool box, but before 2012 it was difficult for non-broadcasters to access and use AP video easily.

Since the launch of AP Video Hub, the platform has gone from strength to strength and we recently announced our Content Partner Offer, which allows third-party content to be sold via the platform. The first partner to go live was Newsflare, an online video news community for user-generated video, which adds a new dimension to the site and meets an increasing demand for this type of content.

We also launched a new video service in the Middle East earlier this year to meet the insatiable demand for news in the region, offering customers more unique video content centered on the news that matters most to consumers there. Our Deloitte research showed that, perhaps more than anywhere else in the world, Middle East consumers value trusted news sources – particularly when it comes to video. We want to ensure that our customers are in a position to provide their own customers exactly what they need.

Q&A: How AP stays ahead in the mobile space

The Associated Press has released a new version of AP Mobile, its award-winning news app, to offer full support for Apple’s new operating system, iOS 8, and the hotly anticipated iPhone 6 and iPhone 6 Plus. Here, Michael Boord, director of mobile products, explains how AP is staying ahead in the mobile space:

Director of Mobile Products Michael Boord (AP Photo).

Director of Mobile Products Michael Boord (AP Photo).

How is AP Mobile optimized for iOS 8 and the new iPhone?
From a user perspective, the app won’t look much different, but our developers have been working for months making backend changes that should make the app perform better than ever. We’ve also made some enhancements to the sharing features, so users can more easily post stories on social media. Users will notice a new “Big Story” carousel on their home screen to more prominently surface the major developing stories AP is covering around the world, from the Ebola outbreak to the entertainment awards season.

What content can users find on AP Mobile?
The app features the best of AP’s journalism in every format, including breaking news alerts, hourly radio updates, stunning images, interactive graphics and video reports. It’s customizable, so users can choose what news categories they want, from sports and entertainment to politics or local news.

MOBILEHow does AP Mobile showcase local content?
Users pick which local publications they want to see from our more than 1,100 contributing partners. We’re also working closely with AP members to showcase their work on the app’s tiled-based home screen. For example, we recently featured reporting from the St. Louis Post-Dispatch on the unrest in Ferguson, Missouri, and content from the Richmond Times-Dispatch on the corruption trial of former Virginia Gov. Bob McDonnell. These were stories of national interest and we helped our users discover content they might not otherwise see.

Who’s reading AP Mobile?
Since its launch in 2008, AP Mobile has been downloaded over 14 million times and is consistently among the highest-rated news apps in the app stores. We tend to see spikes in the number of downloads when breaking news happens, and we find it gratifying that people turn to AP for fast, accurate information. Even the White House press secretary told CNN he uses the app to stay up to date.

What’s next?
Because we’ve already optimized for iO8, we are well-positioned for substantial updates in the future. We’re hoping to roll out some new content features in November and are continuing to look for unique ways to surface compelling, authoritative local content.

Download AP Mobile from the Apple iTunes or Google Play app stores.

Paul Cheung named director of interactive and digital news production

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Paul Cheung

The following promotion was announced today by AP Vice President and Managing Editor Lou Ferrara in an internal memo:

I’m pleased to announce that Paul Cheung is now AP’s director of interactive and digital news production.

Paul joined the AP newsroom in 2010 after roles at the Miami Herald and the Wall Street Journal. Most recently, he’s been serving as the president of the Asian American Journalists Association, where has received rave reviews from colleagues throughout the industry for his leadership and approach in building the organization.

Paul has been in the interim director role at the AP for the past several months, leading the team responsible for some of the company’s key products and innovation areas: interactives, data analysis and visualization, video explainers, mapping, GraphicsBank, news research, AP Overview and print graphics. The team — which includes staff at several AP offices around the world — also has been instrumental in the launch of the online products known as the digital news experiences, as well as parts of AP Mobile.

In this new role, Paul will oversee more of the production of those digital products, which had been part of the Nerve Center’s evolution the past few years. The digital news experiences, AP Mobile and a few other products related to specific customers will now roll up into the interactive and digital news production department. As part of this move, Jaime Holguin, who as the news development manager at the Nerve Center has played a pivotal role in the execution of many of these products, will report into Paul and the new department. Jaime, as he has been, will work with the business operations on products and be the point person between the rebooted, news-focused Nerve Center and the new department.

In the weeks ahead, Jaime and Paul will be working with Tamer Fakahany, the deputy managing editor overseeing the Nerve Center, on workflows and the location of products within the headquarters newsroom.

Please join me in offering congratulations, as these moves will allow us to continue to fine-tune our products and grow while refocusing the Nerve Center on the coordination of AP’s news report every day.