Is it news or a spoiler?

Jon Hamm arrives at The Black And Red Ball In Celebration Of The Final Seven Episodes Of "Mad Men" on Wednesday, March 25, 2015, in Los Angeles. (Photo by Richard Shotwell/Invision/AP)

Jon Hamm arrives at The Black And Red Ball In Celebration Of The Final Seven Episodes Of “Mad Men” on Wednesday, March 25, 2015, in Los Angeles. (Photo by Richard Shotwell/Invision/AP)

A few weeks ago, when the Grammy Awards aired, we sent alerts on the top winners to our subscribers around the world, users of the AP mobile app and our social media followers. This brought us a fierce message from one app user, who said the show hadn’t yet been broadcast on the U.S. West Coast and we’d spoiled the excitement for him.

As a global news organization, there’s no way we can hold up breaking news from events millions of people are watching, like the Grammys, just because not everyone has seen it yet.

But on occasion, we do make efforts to avoid spoilers. Take coverage of TV series like a “Mad Men” finale or the outcome of a competition show such as “The Voice,” whose air times vary depending on time zones. We keep results out of the headlines and trust viewers won’t go further if they don’t want to know the outcome.

There’s also the increasingly common situation where a whole season of shows, like “House of Cards,” is released at once.

Some people will binge-watch them all immediately. But most will view a few at a time, and it’s reasonable not to be in their faces with plot twists they may not want to know about. In such cases, too, we avoid putting any potential spoiler in headlines, and we warn readers within our stories before we talk about a surprise that happens in a later episode.

We also avoid spoiler material in reviews. When we review a play that’s a detective story, we don’t reveal whodunit.

It comes down to trying to tread a line between covering breaking entertainment news as it happens and respecting the suspense many enjoy around the content of entertainment programs themselves.

From Hollywood to Hong Kong: AP covers the world of entertainment

Global Entertainment and Lifestyles Editor Nekesa Mumbi Moody oversees text and visual journalists based in New York, London, Hong Kong, Nashville and Los Angeles. Her staff covers movies, music, television, video games, fashion, food, travel and events including the Emmys, Grammys and Fashion Week. Ahead of the 87th Academy Awards on Sunday, Feb. 22, the well-wired reporter and editor pulls back the curtain on AP’s entertainment operation and explains how her team plans to cover entertainment’s biggest night:

Entertainment producer Nicole Evatt (left) and Global Entertainment and Lifestlyes Editor Nekesa Moody cover the 2014 Academy Awards in Los Angeles (AP Photo).

Entertainment producer Nicole Evatt (left) and Global Entertainment and Lifestlyes Editor Nekesa Moody cover the 2014 Academy Awards in Los Angeles (AP Photo).

What’s the biggest challenge of covering an event like the Oscars?
The biggest challenge is to cover it broadly while also trying to eke out unique and exclusive content for our members. We do that through great interviews, interesting stories ahead of the event and getting different storylines from a red carpet that is overflowing with media.

For example, film writer Jake Coyle wrote a critical analysis about the dearth of racial diversity among nominees once again, while Sandy Cohen looked at the gains being made by black female directors in the wake of “Selma” director Ava DuVernay’s success. These are just a couple of the stories that have been highlights of our Oscar prep. Coyle also took a smart look at how the timing of a film’s release affects nominations and film writer Lindsey Bahr examined how playing someone with an affliction seems to give an actor a leg up in the race. We don’t just rely on our entertainment team: AP writers around the world have contributed to key enterprise leading up to the big day.

How does AP approach entertainment coverage differently than other media outlets?
We’ve been covering entertainment for decades, but our approach has certainly evolved. Today, we have entertainment staff around the globe and are even quicker with our coverage and approach from a multiformat angle, including our video team. We have an additional boost from Invision, our celebrity commercial photo agency. Because of our worldwide reach, the AP has a unique ability to cover events like no other, and because of its varied membership, we report on a wide and diverse swath of entertainment. But what continues to make us stand out is our high standard of journalism.

How does AP manage to land major scoops on such highly competitive beats?
Our journalism speaks for itself, and we’ve developed great sources who, in turn, have come to us as a trusted and reliable place to break news, such as Whitney Houston’s death, Angelina Jolie and Brad Pitt’s nuptials, and more recently, word that Harper Lee was finally releasing a second book. We have excellent journalists who carefully cultivate their beats to land such scoops, and the reputation of AP helps in securing them because the industry knows that we are trusted and have worldwide reach that is second to none.

You started your career covering state news in the Albany, New York, bureau. How did that experience prepare you for covering entertainment?
I also covered college and high school sports and just general spot news. What it taught me was to keep a laser focus on the news of the story and not get caught up in the spin. I also was able to take the basics of covering news and apply it to celebrity reporting. At the end of the day, people want to read an entertaining story, but they want to be informed and learn something that they didn’t know before. That’s my goal when it comes to entertainment reporting.

Who has been the most interesting person you’ve ever interviewed?
Prince. I’ve interviewed him three times, most recently last fall at Paisley Park. Each time I could not record it, and he didn’t want me to take notes for part of it the last time. I spent hours with him but wished for more because he was so smart and had so much knowledge. I could do dozens of stories on him and wish I could!

The AP’s live coverage of the red carpet and Governors Ball after-party will be hosted by entertainment correspondent XiXi Yang. It will begin at 5:30 p.m. ET on Sunday, Feb. 22.

Learn more about AP entertainment coverage, which is also available via AP Mobile, the award-winning mobile app. Download the app on iTunes or Google Play.

Follow Moody (@nekesamumbi) and her team (@APEntertainment) on Twitter.

Brad and Angelina costar in wedding, AP reports first

AP film writer Jake Coyle (AP photo).

AP film writer Jake Coyle (AP photo).

The wedding last Saturday in France of superstars Angelina Jolie and Brad Pitt “caps years of rampant speculation on when the couple would officially tie the knot,” writes AP film writer Jake Coyle, who broke the news this morning.

An eruption of tweets and Facebook posts followed.

Coyle, who is deeply sourced in the entertainment industry, said he’d been in close contact with Pitt and Jolie’s camp over the last two years.

Coyle contributes to AP’s Oscar and Grammy coverage, as well as covering film festivals in Cannes, New York and Toronto. He has profiled performers ranging from Woody Allen to Ryan Gosling to Oprah Winfrey, and had one of the last interviews with James Gandolfini.

Coyle is also responsible for creating the AP’s Entertainer of the Year award, which has been given to Taylor Swift and Adele.

Follow Coyle on Twitter: https://twitter.com/jakecoyleAP

Follow AP Entertainment on Twitter: https://twitter.com/apentertainment

The Oscar for best selfie goes to …

Oscar host Ellen DeGeneres granted The Associated Press the rights for the editorial use of her star-studded selfie by AP members and subscribers.

AP reported that the photo had been retweeted more than 2 million times, breaking a record set by President Barack Obama with the picture of him hugging First Lady Michelle Obama after his re-election in 2012.

An alternate view of Ellen DeGeneres' star-studded selfie: DeGeneres takes a photo with, from left, Kevin Spacey, Angelina Jolie, Julia Roberts, Brad Pitt, Jennifer Lawrence, and Jared Leto during the Oscars at the Dolby Theatre on Sunday, March 2, 2014, in Los Angeles.  (Photo by John Shearer/Invision/AP)

An alternate view of Ellen DeGeneres’ star-studded selfie: DeGeneres takes a photo with, from left, Kevin Spacey, Angelina Jolie, Julia Roberts, Brad Pitt, Jennifer Lawrence, and Jared Leto during the Oscars at the Dolby Theatre on Sunday, March 2, 2014, in Los Angeles. (Photo by John Shearer/Invision/AP)

AP is your all access pass to New York Fashion Week

Iman

Iman is interviewed at New York Fashion Week, Wednesday, Sept. 4, 2013. (AP Nicole Evatt)

From the catwalk to the sidewalk, AP is your all access pass to New York Fashion Week, which runs through Sept. 12, and will be followed by events in London, Milan and Paris. Here’s a look at our multiformat coverage led by AP East Coast Entertainment & Lifestyles Editor Lisa Tolin and fashion writer Samantha Critchell:

–          AP will review and provide runway and celebrity photos from 60-plus shows.

–          Our journalists are producing 2 or more runway videos per day.

–          On Twitter, @AP_Fashion is providing color and the latest industry news.

Novek

AP’s Jocelyn Noveck interviews model Heidi Klum at New York Fashion Week. (Photo by Nicole Evatt)

–          A new interactive feature highlights behind-the-scenes images shot via Instagram by AP journalists such as entertainment producer Nicole Evatt and photographer Richard Drew.

–          All of AP’s fashion week coverage is accessible via AP Mobile, the award-winning mobile app and photo collections are available via AP Images.

“AP is always looking for new and innovative ways to cover one of the industry’s most-watched and highly anticipated events,” Tolin said. “The @AP_Fashion Twitter account and the Instagram project complement our comprehensive coverage and allow us to bring fashion fans behind the scenes and into the front row. ”