Automated earnings stories multiply

The Associated Press, working with Automated Insights and Zacks Investment Research, is now automatically generating more than 3,000 stories about U.S. corporate earnings each quarter, a tenfold increase over what AP reporters and editors created previously. Here, Assistant Business Editor Philana Patterson, who has been overseeing the rollout of this process in the newsroom, gives an update on AP’s automation efforts that began last summer.

Assistant Business Editor Philana Patterson (AP Photo).

Assistant Business Editor Philana Patterson (AP Photo).

What changes has AP made to the automation process?
Since automation began in July, AP has added a number of enhancements to the stories. Descriptions of businesses have been added and the stories now include forward-looking guidance provided by the companies. We are running smoothly, and always looking for opportunities, along with Zacks and AI, to improve what we are producing with automation.

What has the reaction been?
There has been a great deal of interest about how automation works from both members and readers, and overall the reaction has been incredibly positive. AP members are getting more stories about companies in their markets than ever before. We want this process to be as transparent as possible so we have added an explanation of how earnings automation works. It can be found on Automated Insights’ landing page: http://www.automatedinsights.com/ap/.

That link, and one from Zacks, is provided in the tagline of each story. We’ve also encouraged our members and subscribers to make these links available to readers when using the stories, especially online.

Internally, the reaction has been positive from staff, largely because automation has freed up valuable reporting time and reduced the amount of data-processing type work they had been doing.

How does AP ensure quality control?
Quality control was critical from the outset. We worked with Zacks and AI to make sure that every step of the process would produce stories without errors. When we launched last summer, a fair number of errors were discovered in the testing process. We then worked with Zacks and AI on solutions to ensure they wouldn’t happen again. Today, mistakes are rare. Pretty much the only time we will now have an error is if a number is entered incorrectly into the system at the beginning. Once you set up automation, and go through a rigorous testing process, you reduce the prospect of errors. In fact, we have far fewer errors than we did when we were writing earnings reports manually.

Has automation allowed staff to focus more on reporting?
Absolutely. Like all media, we are working with limited resources and it’s critical that we maximize the time reporters have to do journalism and break news. We estimate the automation of earnings reports has freed up about 20 percent of the time that we had spread throughout the staff in producing earnings reports each quarter. It is enabling us to reconfigure our business breaking news operations to be more in sync with social media and user-generated content, and focus more reporters on higher-end enterprise stories that break news that no one else has. Our goals are to break more business news than our competitors, aim higher on investigative and explanatory journalism and focus more of our work on the general consumer. We’ve got some big projects in the works. Automation is helping us free up resources to do all of these things.

What’s next?
This quarter, we are testing the automation of earnings from Canadian and European companies. We expect to add further enhancements and more companies in future quarters. My colleagues in the sports department are also exploring small-audience sports for automation in order to free staff to report news that fans and consumers do not get on the field or a broadcast. We expect to be talking about automation through the year, including at this year’s SXSW Interactive in Austin, Texas.

What’s the deal with Davos?

DAVOS, Switzerland — It’s hard to think of any other event quite like the World Economic Forum’s annual meeting here in the Swiss Alps. The U.N. General Assembly draws more world leaders. The Oscars attract more celebrities. But nothing brings together quite this combination of corporate executives, academics, philanthropists and media.

Participants walk in the main entrance hall of the Congress Center the day before the opening of the annual meeting of the World Economic Forum in Davos, Switzerland, Tuesday, Jan. 20, 2015. The world's financial and political elite will head this week to the Swiss Alps for 2015's gathering of the World Economic Forum at the Swiss ski resort of Davos. (AP Photo/Michel Euler)

Participants walk in the main entrance hall of the Congress Center the day before the opening of the annual meeting of the World Economic Forum in Davos, Switzerland, Tuesday, Jan. 20, 2015. (AP Photo/Michel Euler)

It began in 1971 as a two-week meeting designed to improve European management. Some 450 executives attended. It has grown to something both grander and broader, with 2,500 attendees and a sweeping motto: “Committed to improving the state of the world.” No small task.

To a considerable extent they all come because they all come. Some critics dismiss the meetings as a talk shop or a gathering of elites who fly pretty high above the world most people live in, the one they are committed to improving.

Yet, for all that, interesting things are often said here and occasionally news is broken here. One year, AP Chief Switzerland Correspondent John Heilprin scooped the world on a new security policy in which the United States said that protecting corporate supply chains was now as important as the longtime job of guarding shipping lanes. How did he get the scoop? The then-Homeland Security Secretary Janet Napolitano was sent to Davos with half a dozen copies of the new directive signed personally by President Barack Obama. They were intended for other world leaders. But it’s hard to actually catch up with a world leader here, even though there are usually about 40 at least passing through. So John seized the moment and cajoled one of those documents out of an aide.

Some news organizations send small armies to cover Davos. One, for example, takes over the town’s library for its operations. AP takes a different approach. A small but hearty band of journalists covers all formats. It’s a great place to snag newsmakers for video or text. Pan Pylas, an AP business reporter here from London, recalls standing feet from actor Matt Damon one moment and then being quick marched by his editors (well, me actually) to a private briefing with the president of Iran.

“It’s unusual to get so many newsmakers and thought leaders all together in a very small place, when they are unusually accessible and a little bit more relaxed than usual,” Heilprin said. “For a reporter, the first challenge is to recognize them all. The second is to quickly think of a good question when one passes by.”

British Prime Minister David Cameron and  rock star Bono speak during the panel discussion  "The Post-2015 Goals: Inspiring a New Generation to Act", the fifth annual Associated Press debate, at the World Economic Forum in Davos, Switzerland, Friday, Jan. 24, 2014.  (AP Photo/Michel Euler)

British Prime Minister David Cameron and rock star Bono speak during the panel discussion “The Post-2015 Goals: Inspiring a New Generation to Act,” the fifth annual Associated Press debate, at the World Economic Forum in Davos, Switzerland, Friday, Jan. 24, 2014. (AP Photo/Michel Euler)

The highlight of our Davos week is the annual AP Davos debate, the brainchild of Director of Global Video News Sandy MacIntyre and Senior Field Producer Masha McPherson. Working with the Davos organizers, we turn one of the panel discussions into a broadcast and send it to our 700 broadcast clients and hundreds of digital news outlets.

We’ve had some memorable moments. Like the time Prime Minister David Cameron asked Bono to help craft a message for the fight on global poverty. Or when the Italian finance minister got angry because we asked about a bank scandal in Siena instead of the high-minded global financial questions he was looking for. Our Italian customers were very happy.

But that’s Davos. If you remember why you’re here, as a journalist, you can always find a story.

Why AP didn’t run the Charlie Hebdo cartoons

In this Sept.19, 2012 file photo,  Stephane Charbonnier also known as Charb ,  the editor of the satirical weekly Charlie Hebdo, displays the front page of the newspaper as he poses for photographers in Paris. AP moved this image on the wire this week. (AP Photo/Michel Euler, File)

In this Sept.19, 2012 file photo, Stephane Charbonnier, the editor of the satirical weekly Charlie Hebdo, displays a front page of the newspaper as he poses for photographers in Paris. AP moved this image on the wire this week. (AP Photo/Michel Euler, File)

The attack on Charlie Hebdo in Paris raised many questions about how news agencies handle controversial images. We answered some of them Wednesday in response to calls from reporters and bloggers. Below is a summary of the questions and our replies.

Did AP run the Charlie Hebdo cartoons mocking Islam?
AP tries hard not to be a conveyor belt for images and actions aimed at mocking or provoking people on the basis of religion, race or sexual orientation. We did not run the “Danish cartoons” mocking Muhammad in 2005, or the Charlie Hebdo cartoons of the same type. While we run many photos that are politically or socially provocative, there are areas verging on hate speech and actions where we feel it is right to be cautious.

This policy is consistent with our approach to sound bites and text reporting, where we avoid racist, religious and sexual slurs.

But don’t such images and speech sometimes make news?
They do, and we may need to describe hate speech and images when they lead to attacks or arrests. But we limit ourselves to brief descriptions, often without the images or slurs themselves. Routinely publicizing hate speech and images can lead to a “can-you-top-this” situation where provocateurs produce increasingly offensive material for news media to lap up and redistribute, accusing them of censorship when they fail to bite. We don’t want to fan such flames.

We also believe we should not rotely transmit propaganda images designed to sow fear and terror. These could include images that display hostages in demeaning situations, prisoners being abused or the bloodied bodies of vanquished enemies. Sometimes such images, or crops of them, may be essential to convey an event.

On occasion we’ve run a few seconds of video of a hostage. We also ran the well-known photos of prisoners at Abu Ghraib. But any such material requires discussion by our editors and a judgment that it is truly newsworthy. We never transmit such material simply because “it’s out there” and others are carrying them.

What about images mocking Christianity or Judaism?
We try to be even-handed. We have declined to run cartoons demeaning Jews and the Holocaust, although we have referred to them in stories when the reaction to them has made news. In the urgency of a 24-hour newsroom, some images get through despite our best efforts; we removed from our service some photos we put out showing a crowd in Afghanistan burning a cross to disparage Christianity.

These are AP news policies for the pictures we distribute in our news reports. In addition, the company has a separate commercial photo business called AP Images that, among other things, has an archive of 22 million photos, including AP pictures that predate our current editorial standards and pictures from many other photo partners. Sometimes photos that don’t meet our current editorial standards are found among those millions of pictures.

Thus, on Wednesday we removed from AP Images some Charlie Hebdo cartoons that had come from a non-AP source. We also became aware that a 25-year-old image of the controversial “Piss Christ” photo was among the photos there, and removed it. Of course, every removal is a judgment call, and we took some flak over the decision on “Piss Christ.”

We learned long ago that some of our news decisions will be controversial. While there’s certainly a slippery slope that leads to avoiding any image that could cause offense, there’s an equally slippery one that leads to suspending our editorial judgment and allowing our news service to be hijacked by whatever offensive image is circulating on a given day. Our best approach is to try to be as thoughtful and even-handed as we can, knowing we’ll sometimes be criticized for a decision not everyone likes.

But what about the censorship issue? Who is the AP to decide what images the world will see?
This question was more valid a couple of decades ago, when a very small number of international news agencies “owned the wires” that distributed photos around the world. If the agencies chose not to run a photo, few were likely ever to see it. Even at that time, we felt a responsibility to use our judgment and distribute only those photos we were comfortable with.

But now the censorship argument has largely evaporated. The most hotly disputed images of recent years can usually be found easily via search engines and social networks by anyone who wants to see them. In the Internet era, we are free to edit our news service in line with our own professional consciences and the valid needs of our readers and subscribers without people being able to claim we’re making some decision for the entire world. We have an editorial policy, and that’s what you get from AP.

A scoop that surprised the experts

The following memo to AP staff from Senior Managing Editor Mike Oreskes describes how an environmental exclusive came together through the reporting of a European correspondent, joined by AP colleagues in Asia:

A scoop tells readers something they didn’t know. AP’s Karl Ritter went further and broke news so exclusive that even experts in the field were surprised. His story, this week’s Beat of the Week, disclosed how $1 billion in climate-change financing under a U.N.-led program was being used to build coal-fired power plants in Indonesia.

In this Oct. 18 , 2014 photo, fishing boat passes near a fired coal power plant on the river in Cirebon. The coal-fired power plant in Cirebon came online two years ago despite years of protests from environmentalists and villagers who say the plant is polluting coastal waters, killing off fish and crabs.  (AP Photo/Achmad Ibrahim)

In this Oct. 18 , 2014 photo, fishing boat passes near a fired coal power plant on the river in Cirebon. The coal-fired power plant in Cirebon came online two years ago despite years of protests from environmentalists and villagers who say the plant is polluting coastal waters, killing off fish and crabs. (AP Photo/Achmad Ibrahim)

The story broke as key players in the climate change community were gathering for a summit in Peru, and they reacted with surprise and concern. Coal, after all, is a major source of carbon pollution.

Even U.N. climate chief Christiana Figueres acknowledged she was unaware that Japan was building coal plants with climate money, until she saw AP’s story. “There is no argument for that,” she told Ritter. “Unabated coal has no room in the future energy system.”

Ritter, the AP’s bureau chief in Stockholm, started with a simple goal. “I wanted to investigate where climate finance money was going because there didn’t seem to be any accountability in the UN system,” he says.

He began by turning to a non-governmental organization that tries to keep track of the scores of channels of climate finance, which is money flowing from rich to poor countries as a way to tackle global warming. Searching the group’s database, he found that Japan had provided funding for the biggest projects so far.

Turning next to the U.N. climate secretariat, he located an annex listing Japanese climate finance projects reported to the UN in 2010-2012. That’s where he spotted the “thermal” power plants in Indonesia.

When he realized they were coal-fired power plants, he thought there must be some mistake. He went back to the NGO and asked if they had any idea how coal plants could get on the list. They, too, thought there must be a mistake: “That can’t be right,” the NGO representative said.

“That’s when I realized we had a story,” Ritter says. “If even NGOs dedicated to tracking climate finance didn’t know about these plants, how would anyone else?”

He started researching the plants in question and found reports from Indonesia saying villagers near the Cirebon plant had protested, in vain, plans to build it.

Margie Mason in Jakarta then led a cross-format team that went to Cirebon in September. Villagers told her that since the plant was built in 2012 their catches of crab, mussels and shrimp had dwindled. Plant officials denied any environmental problems, though they acknowledged there may have been some inconvenience to local fishermen.

Next, Ritter needed Japan’s response. How did officials there justify counting Cirebon and two other plants in Indonesia as climate finance at a time when other developed countries were restricting public money for such projects, precisely because of their high emissions?

Yuri Kageyama and Ken Moritsugu pressed reluctant Japanese officials for comment. In the week before the climate conference in Lima, Moritsugu secured interviews with Japanese officials who not only defended the plants but said Japan will keep counting such projects as climate finance in the UN climate negotiations.

The story played prominently on abcnews.com, MSN News and Huffington Post, among others. Newsweek did its own piece on AP’s scoop.

The scoop rippled through the U.N. climate talks. Environmental groups at the talks demanded that  the Green Climate Fund exclude coal. Climate activists staged a protest against Japan’s coal funding at the conference venue. And the U.N. climate secretariat called a news conference to showcase its efforts to improve the rules governing climate finance.

“We need to define what is climate finance and what is not,”  said Seyni Nafo on the U.N. climate agency’s Standing Committee on Finance.

For a scoop that informed us all and really got the attention of the experts, Ritter wins Beat of the Week and this week’s $500 prize.

Q&A: The changing market for video news

The Associated Press today released a report looking at the news market in the Middle East and North Africa and suggesting ways it needs to evolve, particularly when it comes to video. The report is the latest in a series of Deloitte studies for AP into video news consumption globally. (The first covered Europe and the second covered Asia.)

Here, Sue Brooks, director of international products and platforms for AP, explains why the market for video news has never been stronger.

What have been the most striking findings of the reports?

The big “ah-ha” moment for me was the realization that news junkies see video as an essential part of their daily news fix. Although there are a lot of variations in the data across markets, consumers were consistent in their demand for more high-quality online video content – and this is especially true of consumers who are interested in the news, generally.

Sue Brooks

Sue Brooks

The research shows that this group is more likely to access a story if it has an accompanying video, and that video consumers have a higher dwell time on news content each day. When we asked why, people told us it was because video helps bring a story to life and improve their understanding of it. For example, in the Middle East, a massive 83 percent of consumers find this to be the case.

This overwhelming demand for video presents a number of opportunities for us and our customers. It also highlights how critical it is for the industry to adapt. In Europe, more than a quarter of respondents said they’d go elsewhere if video wasn’t available at their preferred news source.

How and why has demand for video news changed?

Video news stopped being the sole preserve of terrestrial and satellite broadcasters quite some time ago and online and mobile video news are now the norm; in fact many of our video customers are now newspapers.

It’s clear that the need for video has continued to grow and has achieved ever-greater importance. We expect this will continue with the spread of smartphones and strong growth in tablets, as well as steadily increasing broadband speeds via fixed and mobile connections.

How is AP helping its customers evolve to satisfy this demand?

The primary goal of the research is to help our customers understand the changes in consumer demand, but it has also given us insight into what we need to do to help our customers meet the challenges facing them.

We are at the forefront of change and, of course, our customers need us to keep our products and services relevant. That’s why in 2012 we launched AP Video Hub. We needed to address the increase in demand from online publishers for video news with a service that was compelling and easy to use. These customers saw video as another critical element of their storytelling tool box, but before 2012 it was difficult for non-broadcasters to access and use AP video easily.

Since the launch of AP Video Hub, the platform has gone from strength to strength and we recently announced our Content Partner Offer, which allows third-party content to be sold via the platform. The first partner to go live was Newsflare, an online video news community for user-generated video, which adds a new dimension to the site and meets an increasing demand for this type of content.

We also launched a new video service in the Middle East earlier this year to meet the insatiable demand for news in the region, offering customers more unique video content centered on the news that matters most to consumers there. Our Deloitte research showed that, perhaps more than anywhere else in the world, Middle East consumers value trusted news sources – particularly when it comes to video. We want to ensure that our customers are in a position to provide their own customers exactly what they need.

AP team interviews Iraq’s new prime minister

The Associated Press is the first foreign media organization to interview Haider al-Abadi, who was officially named Iraq’s prime minister on Sept. 8.

In the all-formats interview conducted today in Baghdad, the prime minister “strongly rejected the idea of the U.S. or other nations sending ground forces to his country to help fight the Islamic State group,” according to the AP account. He said that foreign troops are “out of the question.”

Read the AP news story by Baghdad Bureau Chief Vivian Salama and reporter Qassim Abdul-Zahra.

Iraq's Prime Minister Haider al-Abadi speaks during an interview with The Associated Press in Baghdad, Iraq, Wednesday, Sept. 17, 2014. Iraq’s new prime minister says foreign ground troops are neither necessary nor wanted in his country’s fight against the Islamic State group. (AP Photo/Hadi Mizban)

Iraq’s Prime Minister Haider al-Abadi speaks during an interview with The Associated Press in Baghdad, Iraq, Wednesday, Sept. 17, 2014. Iraq’s new prime minister says foreign ground troops are neither necessary nor wanted in his country’s fight against the Islamic State group. (AP Photo/Hadi Mizban)

Brad and Angelina costar in wedding, AP reports first

AP film writer Jake Coyle (AP photo).

AP film writer Jake Coyle (AP photo).

The wedding last Saturday in France of superstars Angelina Jolie and Brad Pitt “caps years of rampant speculation on when the couple would officially tie the knot,” writes AP film writer Jake Coyle, who broke the news this morning.

An eruption of tweets and Facebook posts followed.

Coyle, who is deeply sourced in the entertainment industry, said he’d been in close contact with Pitt and Jolie’s camp over the last two years.

Coyle contributes to AP’s Oscar and Grammy coverage, as well as covering film festivals in Cannes, New York and Toronto. He has profiled performers ranging from Woody Allen to Ryan Gosling to Oprah Winfrey, and had one of the last interviews with James Gandolfini.

Coyle is also responsible for creating the AP’s Entertainer of the Year award, which has been given to Taylor Swift and Adele.

Follow Coyle on Twitter: https://twitter.com/jakecoyleAP

Follow AP Entertainment on Twitter: https://twitter.com/apentertainment

Stirring the sauce for a spicy story

In a memo to AP staff, Managing Editor for U.S. News Brian Carovillano explains how a saucy story that questioned a politician’s charitable claims generated wide interest in New England:

For years, former Providence Mayor Buddy Cianci’s face has beamed from the label of his Mayor’s Own Marinara Sauce, which promises that sales are “Benefiting Providence School Children” and that it has helped hundreds of students attend college.

In this Aug. 8, 2014 photo, bottles of former Providence Mayor Buddy Cianci's pasta sauce sits on the shelf at a grocery store in Providence, R.I. Below his photograph is printed the line “Benefiting Providence School Children.” In recent years, no money from sales of the sauce has been donated to Cianci's charity scholarship fund. (AP Photo/Michelle R. Smith)

Something was fishy about the sauce, and Providence, R.I., correspondent Michelle Smith could taste it.

Smith dug into the charitable claims and discovered in recent years that in truth, no money from the sauce’s sales had been donated to Cianci’s charity scholarship fund. And from 2009 to 2012, the sauce made a total of $3 in income.

A Cianci adviser acknowledged to Smith that the label could be seen as false advertising and that he’d like to see it changed. Cianci himself admitted to Smith that even if the sauce didn’t make money, “There’s a certain public relations aspect to it all to me,” he said, “I can’t deny that.”

The concessions did not  come easily. Over 10 days of reporting _ around her other daily news duties _ Smith dogged Cianci’s lawyer for answers. Smith also pulled hundreds of pages of documents, set up a spreadsheet and got watchdogs to analyze the finances. She finally got what she needed from the lawyer by showing up in person to a Cianci event and eliciting a promise that he would turn over the relevant documents. This was critical because the specific financials were not available in any public documents.

A day after the sauce story,  Smith followed up with an examination of Cianci’s charity’s finances, finding it gives just a small fraction of assets out in scholarships every year, and spends most of its money on expenses other than for kids.

The one-two punch, both crafted in partnership with East day supervisor Jon Poet, created a ton of buzz.

The stories played atop the website for the Providence Journal, Rhode Island’s biggest newspaper. Both the Projo and The Boston Globe editorialized on it. Smith received notes and comments of congratulations from several [AP] members and sources.

Smith accompanied her reporting with her own photos, use by several members.

For hitting the sauce in a way that made the AP proud, Smith wins this week’s $300 Best of the States prize.

How one Cuba scoop led to another

In a memo to staff, Senior Managing Editor Michael Oreskes hails the AP reporting team from around the world who worked together to break an important story about the U.S. government’s secret activities in Cuba:

It could be the makings of a James Bond movie: secure phones and encrypted emails used by AP reporters trying to penetrate a government program whose operatives were themselves using secret codes and trade craft. “I have a headache” really meant “They are watching me.” And “Your sister is ill” translated to “Time to get out.”

But it’s not fiction. It’s all part of this week’s Beat of the Week _ an accountability story furthering AP’s exclusive reporting on U.S. government efforts to stir political change in Cuba.

When does one scoop lead to another? When you’re the investigative team that this spring exposed a U.S. government program that created a secret “Cuban Twitter” text messaging service to encourage unrest on the communist island.

Cuba Secret Infiltration

In this July 11, 2014, photo, Cuban students exit Marta Abreu Central University in Santa Clara, Cuba. Beginning as early as October 2009, a project overseen by the U.S. Agency for International Development sent Venezuelan, Costa Rican and Peruvian nationals to Cuba to cultivate a new generation of political activists. (AP Photo/Franklin Reyes)

Several weeks after that explosive piece hit the wire, reporter Desmond Butler‘s source gave him a new batch of documents. Tucked inside were details about security protocols with the secret codes and details of a story about an Obama administration program that secretly dispatched young Latin Americans to Cuba using the cover of health and civic programs to provoke political change.

The participants worked undercover, often posing as tourists, and traveled around the island scouting for people they could turn into political activists. But the clandestine operation _ which the AP found was continued even after the arrest of a U.S. contractor for smuggling technology into Cuba _ put those young operatives in danger.

Months in the making under the purview of international investigations editor Trish Wilson, the story reunited the original Cuban Twitter reporting team of Butler, the AP’s chief correspondent in Turkey; Washington investigative reporter Jack Gillum; Mexico-based Alberto Arce; and Andrea Rodriguez and Peter Orsi in Havana. Andean bureau chief Frank Bajak chased Peruvians involved in the project, and Hannah Dreier reported from Venezuela.

Technology played a key role in the reporting efforts: Gillum dumped the source documents into AP’s internal document repository so everyone could pore over them. He and Butler set up a [mechanism], so that reporters could see one another’s notes and contributions _ including the travelers’ contact data and interview transcriptions. Gillum also obtained key USAID emails warning contractors from travel to Cuba.

Arce helped translate the source documents, many of which were in Spanish, and interviewed four Costa Ricans who took part in the program, including Fernando Murillo, who ran an HIV prevention workshop in Cuba.

In Cuba, Rodriguez and Orsi doggedly hunted down the Cuban participants, and Rodriguez persuaded them to speak to AP on camera, no small feat given the backlash they could have faced.

Dreier, like everyone else who joined the project, had to learn to use [a secure phone]. She also set up an account to receive encrypted email because communications in Venezuela, like Cuba, are not considered secure. Dreier found four of the Venezuelan travelers, and got the money quote from a woman who acknowledged they were trying to “stir rebellion.”

Orsi reviewed the Spanish documents to ensure all translations were accurate, working meticulously to check every detail and finding last-minute changes made just hours before the story was published.

Video got involved early on. First came the interviews with the young Cubans,  who said they did not know they were targets of the program.

Desmond Butler, AP's chief correspondent in Turkey, appears on Fox News to discuss the AP investigation into another secret U.S. government program in Cuba.

Desmond Butler, AP’s chief correspondent in Turkey, appears on Fox News to discuss the AP investigation into another secret U.S. government program in Cuba.

Then London-based correspondent Raphael Satter tracked down the main organizer of the young Venezuelans recruited to go to Cuba, living now in a small house in Dublin, Ireland. Satter, along with Belfast-based cameraman John Morrisey, tried repeatedly to contact the woman, but she wouldn’t talk and even hid in her bedroom when they came knocking on her door. Their doggedness paid off after several hours when she did come out. She still refused to talk, but Morrisey got a compelling piece of video as the woman ran back into the house, slamming the door behind her.

As the story came together, Washington video supervisor David Bruns donned many hats _ voicing and editing the video piece, as well as creating graphics. A gallery of photos by Franklin Reyes, Esteban Felix and James L. Berenthal also illustrated the story.

The story played widely in newspapers worldwide and on the Internet, showing up on front pages in Mexico and Miami. Several team members appeared on NPR, Fox News and Telemundo, among other media outlets.

For their multinational effort that broke news and kept the AP out front on American secret activities in Cuba, Butler, Gillum, Arce, Rodriguez, Bajak, Dreier, Orsi and Bruns win this week’s $500 prize.

How AP tapped its global resources to chronicle passengers’ final hours

When Malaysia Airlines Flight 17 went down, major news organizations across the world rushed out profiles of the victims. In a memo to staff, Senior Managing Editor Michael Oreskes explores why one AP story resonated around the world:

Amid all of these who-were-they stories, how did Kristen Gelineau‘s narrative strike so deep, touching so many hearts, prompting so many reader tears and accolades? A typical tweet urged, “EVERYONE needs to read this!”

But why, exactly?

The answer may serve as guidance for any number of future AP narrative-behind-the-news pieces and explains why Gelineau’s story is the Beat of the Week.

Some 298 people perished when Flight 17, en route from Amsterdam to Kuala Lumpur, was shot down as it passed through the airspace of strife-torn Ukraine.

Gelineau, AP’s Sydney-based bureau chief for Australia, New Zealand and the South Pacific, quickly went to work on “The Final Hours.” Its title reflected an organizing principle from the start: This would be a story showing how selected passengers happened to be on the doomed flight, how they’d spent the time before it took off. It would be a narrative, offering a glimpse of real lives, of scenes and characters, not just locations, names and occupations.

In this undated photo released by the Calehr family, Samira Calehr, left, poses with her son Shaka Panduwinata. Shaka Panduwinata and his brother Miguel Panduwinata, were killed aboard Malaysia Airlines Flight 17, which was shot down over eastern Ukraine. (AP Photo/The Calehr family)

In this undated photo released by the Calehr family, Samira Calehr, left, poses with her son Shaka Panduwinata. Shaka Panduwinata and his brother Miguel Panduwinata, were killed aboard Malaysia Airlines Flight 17, which was shot down over eastern Ukraine. (AP Photo/The Calehr family)

“We were looking for quality, not quantity,” said Mary Rajkumar, assistant international editor, referring to notes she and Gelineau sent to international regional editors and then individual reporters, requesting help.

One note said: “The quality of the tick-tock and whether we can pull it off will depend hugely on the contributions we get, especially on the details. We’re looking for the little things _ what they did that day, what their usual routine was, what they ate, their last conversation, the last person they saw, what they were like, etc.”

Gelineau requested further specifics, down to the time stamp on a last communication.

“Everyone really went the extra mile to get these details: putting in extra calls and having to ask grieving loved ones to look at emails from their dead relatives,” Gelineau said.

Supplementing her reporting were Nick Perry in Wellington, New Zealand; Jim Gomez in Pagbilao, Philippines; Firdia Lisnawati in Bali, Indonesia; Mike Corder in The Hauge, Netherlands, and Eileen Ng in Kuala Lumpur, Malaysia, who jumped in to help while on maternity leave. Lisnawati, Gomez and Gary Chuah shot photos, which ran along with images contributed by families. Video was by Jakarta’s Fadlan Syam and Berlin’s DorotheeThiesing.

So it was that readers learned of Rob Ayley, a New Zealander who’d coped with Asperger’s syndrome from youth but who’d become a father and husband and successful dog breeder who was returning from a business trip touring European kennels; and of Willem Grootscholten, who happily boarded the flight to begin a new life after meeting Christine, a single mother in Bali whose children had come to call him “Daddy”; and of Irene Gunawan, the 53-year-old sparkplug of her Philippine family, who was headed for a reunion in a suburban Manila neighborhood called “Heaven.”

And there were others.

Gelineau pursued a profile that became the backbone of the story, that of Miguel Panduwinata, an 11-year-old who was traveling with his older brother to visit their grandmother _ and who had been raising ominous questions in the days before the flight.

“What would happen to my body if I was buried?” the normally cheerful boy asked his worried mother. “Would I not feel anything because our souls go back to God?”

Working from names on a flight manifest, Gelineau tracked down an uncle of the boy by phone as he arrived in Amsterdam. She interviewed him about his nephew (“He told me about Miguel’s eerie premonition and the hairs on my arms stood up.”) Then, over a couple of days, she gently persuaded him to put her in touch with his sister, the boy’s mother, for a 40-minute phone interview finally arranged at 2:30 a.m. Gelineau’s time.

“She kept saying, ‘I should have listened to him.’ I knew immediately that was the end of my story,” Gelineau said. “And I knew Miguel was going to be the beginning.”

Gelineau’s story was supplemented by an abridged version _ but not simply a truncating of the original. “There was no way to abridge six examples into 700 words and have any characters really come across,” Rajkumar said. “So we offered our single best anecdote instead as a shorter option, calling it The Boy Who Knew.

The response to the story — which was published around the world and shared widely on social media and mobile — was extraordinary.

Thousands of readers commented, many saying they were in tears as they wrote.

“The glimpses into the lives of these people, esp. Miguel, their loved ones, favorite foods, sports, made it all too real, almost as if I knew them,” said one.

Another offered thanks “for dedicating the time and space to this heart breaking, and yet heart warming glimpse into the photo albums of these precious lives.” This reader hoped that each family personally affected “has the chance to treasure this story.”

Many did, as notes from some victims’ loved ones made clear.

Rob Ayley’s mother wrote that she’d include the story in a “memory box” she was putting together for her son. The girlfriend of another victim wrote, “Thank you so so much from the deep deep deepest bottom of our hearts.” And the uncle of Miguel said talking about the boy and his brother for the story had been therapeutic for the family, a source of strength.

For combining exemplary craft and compassion to achieve a distinctive kind of world beat, Gelineau wins this week’s $500 prize.