Pin trading at the Olympics is always an event as popular as any spectator sport. The small, colorful souvenirs are created by corporations, countries and media organizations, such as The Associated Press, and swapped and collected by athletes and fans, alike.
Designed by AP’s Creative Services team, this year’s set of four pins depicts silhouettes of athletes in bobsledding, snowboarding, hockey and figure skating.
AP-branded Olympic pins were created as far back as the 1984 Summer Games in Los Angeles, though AP has been covering the games for more than 100 years.
A limited supply of AP Sochi 2014 pins are available for $15 a set via www.apessentials.com.
Proceeds benefit the AP Emergency Relief Fund, which provides financial assistance to AP staff impacted by disaster around the world.