A new era in AP polling

Today the AP is publishing a poll that opens a new era in AP’s polling techniques.

Until now, AP polling in the United States has been based on telephone calls to a representative sample of Americans. AP had avoided most online polls because of questions about how representative they are.

AP and its polling partner GfK have now begun using online polls, conducted under very specific conditions, that we believe are as accurate as polls by phone.

The first poll based on the new method, which reports on public reaction to the U.S. government shutdown, was published today. Here, AP Director of Polling Jennifer Agiesta explains the methodology behind the new polling system.

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About Tom Kent

Deputy managing editor and standards editor of The Associated Press, responsible for accuracy and balance across all AP news services. Frequent contributor to forums and conferences on newsroom ethics and organization. Adjunct professor at the School of International Affairs and Journalism School of Columbia University. Former AP correspondent or bureau chief in Russia, Iran, Belgium, Australia and the United States. Graduate of Yale University. Languages: French, Russian, Spanish. @tjrkent